The dealer is as crucial as ever
Generation Z is bucking the trend, showing that the youngest car buyers are increasingly valuing the in-person dealership experience.
Thinking of your entire car buying experience, what proportion of time did you spend completing the process online versus in-person?
| Gen Z | Millennials | Gen X | Boomers | |
| Mostly or entirely in-person | 64% | 57% | 64% | 80% |
| Mostly or entirely online | 12% | 16% | 11% | 6% |