Trust at the speed of transparency
Dealers and buyers have divergent views of transparency - but they are getting closer
How transparent do you believe the car buying process is today? Respondents to answer 'Very Transparent' or 'Completely Transparent'.
| Dealers | 77% | 78% | 68% | 75% | 73% | |
| Car Buyers | 40% | 27% | 28% | 36% | 55% | |
| March 2022 | July 2022 | January 2023 | October 2023 | June 2024 |
Note: Includes buyers who’ve purchased in the past six months; Trust % Is comprised of buyers who found dealers somewhat or very trustworthy
In the survey, transparency was defined as: information is easy to find an understand, and is accurate throughout the car buying experience