The top selling cars and trucks in America for August 2018
The numbers can tell a compelling backstory.
FCA
Stock markets double as a barometer of consumer confidence and economic health. Hollywood's weekly box office figures provide a snapshot of the country's mood and tastes. The same can be said of the auto industry's sales figures: Monthly top sellers reflect everything from people's changing lifestyles to the political climate.
Perhaps unsurprisingly, crossovers and pickup trucks continued to dominate the top of the sales charts in August.
Of note is the absence of any General Motors product in the rankings. That's not an oversight, but rather a reflection of a policy the company adopted earlier this year of only reporting quarterly sales.
Ford
1. Ford F-Series: 81,839 sold
Key Takeaway: August was the 16th consecutive month of sales gains for F-Series, which includes F-150 and Super Duty pickup trucks. The average price of the more robust Super Duty sold in August? $58,700.
FCA
2. RAM Pickup: 49,912 sold
Key Takeaway: GM's monthly sales notwithstanding, RAM underscores just how popular pickups remain in this country, with a total that's nearly a third higher from last August, thanks in part to the arrival in showrooms of 2019 models - a new generation of the venerable pickup.
Toyota
3. Toyota RAV4: 42,222 sold
Key Takeaway: RAV4's totals, while up slightly for the year, are actually down nearly 2.5% compared to last August. Expect this number to jump back up, though, when the crossover's dramatically redesigned 5th generation goes on sale this winter.
Honda
4. Honda CR-V: 34,610 sold
Key Takeaway: CR-V remains on pace to top all Honda sales again, with the crossover slotting in-between the RAV4 and Nissan Rogue sales for August, though it continues to trail its Nissan and Toyota rivals overall in 2018.
Nissan
5. Nissan Rogue: 33,400 sold
Key Takeaway: The inclusion of Automatic Emergency Braking, Blind Spot Warning, and Rear Traffic Alert as standard in 2018 closes the gap to RAV4's TSS-P suite of advanced safety systems, and for the year, Rogue and RAV4 are locked in a heated battle for non-pickup sales supremacy.
THE REST OF THE TOP 25
6. Toyota Camry: 30,141 sold
7. Honda Civic: 27,677 sold
8. Honda Accord: 26,725 sold
9. Toyota Corolla (includes Corolla Sedan and iM): 26,155 sold
10. Ford Escape: 24,395 sold
Toyota
11. Toyota Tacoma: 23,534 sold
12. Toyota Highlander: 23,300 sold
13. Jeep Cherokee: 21,978 sold
14. Ford Explorer: 21,599 sold (24,035 including Police Interceptor sales)
15. Jeep Wrangler: 20,168 sold
FCA
16. Jeep Grand Cherokee: 20,072 sold
17. Subaru Outback: 18,006 sold
18. Tesla Model 3: 17,800 sold
19. Jeep Compass: 16,339 sold
20. Hyundai Elantra: 15,475 sold
Subaru
21. Subaru Forester: 15,435 sold
22. Honda Pilot: 15,332 sold
23. Nissan Altima: 14,925 sold
24. Nissan Sentra: 13,314 sold
25. Dodge Caravan: 13,039 sold
Manufacturer sales information can be found here:
Written by humans.
Edited by humans.
As a veteran automotive journalist, I have been fortunate enough to drive some of the most desirable cars on the planet and get to know some of the most important people in the industry. Before joining Capital One, I served as the Cars Editor for a major national website, and covered industry news and analysis for well-known automotive-specific sites. I also wrote feature articles and reviews for niche enthusiast websites. I’ve been obsessed with cars since—literally—before I can remember, with my collection of die-cast and slot cars taking center stage during my formative years. Simply put, for me, working isn’t really “work.”
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