Risky business: Top threats organizations face today

This article is a part of our Risk + Reward series. Capital One Business and Inc. partnered to survey 314 business leaders in November of 2024 to explore the factors that affect how they weigh business risks and rewards in navigating modern business landscapes. View our key findings and other articles in this series.

Illustrated individual jumping through a flaming hoop.

Risk appetite—the amount of risk a leader or organization is willing to take in pursuit of its goals—is a primary component of decision making.

64% of business leaders opt for sure bets vs. taking risks when evaluating opportunities for business growth.

Source: Inc. and Capital One Business Risk & Reward Survey November 2024

Business leaders see financial, operational, strategic, talent, regulatory, and supply chain risks as top threats to growth.
50% of business leaders say having the right people is the number one opportunity for business growth.

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