Pursuing growth: Entrepreneurs vs. executives

This article is a part of our Risk + Reward series. Capital One Business and Inc. partnered to survey 314 business leaders in November of 2024 to explore the factors that affect how they weigh business risks and rewards in navigating modern business landscapes. View our key findings and other articles in this series.

Two individuals standing next to a tree. One is measuring the tree's growth while the other looks on holding a watering can.

Business leaders who are entrepreneurs have some different views on growth than business leaders who are executives. Each faces different obstacles, resources and issues that keep them up at night.

58% of entrepreneurs and 84% of executives surveyed say, "The current business climate is positive for my business."

Source: Inc. and Capital One Business Risk & Reward Survey November 2024

82% of entrepreneurs and 71% of executives surveyed say, "My decisions matter more than external factors."
72% of entrepreneurs and 49% of executives surveyed say, "Intuition and experience guide growth decisions."
50% of entrepreneurs and 39% of executives surveyed say, "Compensation trends are a business risk."
45% of business leaders surveyed say creating an ethical business run with integrity is important.

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