How to Cook Up an Authentic Brand.

Miguel Garza, co-founder and CEO of Siete Family Foods

How This Family Food Business Became a National Brand

Miguel Garza, co-founder and CEO of Siete Family Foods, discusses how a tortilla recipe launched a thriving business—and a new category.

In Capital One and Inc.'s Your Next Move series, Garza spoke with Inc. editor-at-large Tom Foster on how to build a brand that's an extension of your own values to sustain your company through challenging times, whether it's a sibling disagreement or a global pandemic.

 

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