2022 Super Bowl Car Commercials: The Cars You Saw While Watching The Big Game
Some come for the game, some come for the snacks, but we were there for the cars.
Toyota
Over the past few decades, Super Bowl car commercials have become a premiere event for automakers to showcase new vehicles, and this year’s spectacle was no different. Everyone from BMW to GM to Polestar aired a commercial during (or around) Sunday’s event. However, a lot of these 30- to 90-second clips didn’t say much about the vehicles themselves. Here’s a short primer on what each brings to the table.
BMW
BMW iX xDrive50
In the 2022 BMW Super Bowl commercial the automaker showed off its edgy electric crossover. The iX boasts up to 324 miles of range, a claimed 0-60 mph time of 4.6 seconds, and 516hp and 564 lb.-ft. of torque. It also will debut the company’s latest user interface, iDrive 8. Scheduled to arrive next month, the iX will have a starting price of $84,195.
GM
General Motors
GM highlighted several EVs built on the company’s Ultium battery platform in its 2022 Super Bowl commercial. The ad included the upcoming Cadillac Lyriq, Chevy Silverado EV, and GMC Hummer, plus two concept models.
Cadillac
Cadillac Lyriq
Though not the star of the 2022 Cadillac Super Bowl commercial, the Lyriq is expected to go into production in the first half of 2022 with a base price of $59,990, this highly anticipated luxury EV has an estimated range of more than 300 miles and delivers around 340hp and 325 lb.-ft. of torque. It will have a host of advanced and premium technologies, including a 33-inch LED display, GM’s Super Cruise hands-free driver-assistance feature, active noise cancellation, and an AKG Studio 19-speaker audio system.
Chevrolet
Chevrolet Silverado EV
The electric Silverado starred in more than one 2022 Chevrolet Super Bowl ad, playing on nostalgia for the truck and TV fans alike. The electrified pickup can tug up to 10,000 lbs. and carry up to 1,300 lbs. in the bed. The RST trim has a whopping 664 horsepower and more than 780 lb.-ft. of torque. The fleet-oriented WT model makes less power but can cover the same 400 miles before depleting its battery. Tech features include a 17-inch infotainment screen and an 11-inch reconfigurable instrument panel. Sales begin in spring 2023 at a starting price of $41,595.
GMC
GMC Hummer EV
This electric behemoth comes in two forms: SUV and pickup. The pickup version was front and center in the 2022 GMC Super Bowl ad, and will offer up to 1,000hp when it goes on sale. GMC estimates it’ll go 350 miles on a charge and hit 60 in 3.0 seconds. The SUV provides up to 830hp, a manufacturer-estimated range of 300-plus miles, and a 0-60 mph time of approximately 3.5 seconds. Both models start at $79,995. The pickup will go on sale first, in fall 2022, followed by the SUV in early 2023.
GM
BrightDrop EV600
BrightDrop is a GM-owned business aimed at helping delivery companies reduce their emissions. Its lightweight EV600 commercial van has an estimated range of up to 250 miles.
Cadillac
Cadillac InnerSpace Concept
Part of the Cadillac Halo Concept Portfolio—a program that seeks to expand the boundaries of personal mobility—this luxury two-seat concept showcases how the company could approach autonomous-vehicle design in the future. The InnerSpace made an appearance in the ensemble cast of the automaker’s 2022 Super Bowl commercial.
Hyundai
Hyundai Ioniq 5
The Ioniq 5 starred in the 2022 Hyundai Super Bowl ad. Available only in certain states, this crossover comes with several powertrain options and, with the introduction of the base Standard Range model this spring, opens at $40,925. The all-wheel-drive dual-motor version sees 256 miles of range and delivers 320hp and 446 lb.-ft. of torque. Hyundai predicts a 60 mph time of around 5.0 seconds for that variant.
Kia
Kia EV6
The Korean company’s first dedicated electric vehicle is a sleek hatchback that offers up to 576 horsepower and 310 miles of range. The dual-motor car starred in the Kia 2022 Super Bowl ad, and is estimated to reach 60 in less than 3.5 seconds. Dual 12.3-inch TFT screens make up the instrument cluster and infotainment system, and an augmented-reality head-up display projects 3D-looking graphics onto the windshield. Expect the EV6 to arrive at dealerships soon with a base price of $42,115.
Nissan
Nissan Z
In an action-packed 2022 Nissan Super Bowl ad, the latest Nissan Z builds on the legacy of the sports car. The Z will be available with a manual transmission and a twin-turbocharged 3.0L V6 pumping out 400 horsepower and 350 lb.-ft. of torque—a significant boost compared to the previous Z model’s output. Inside, there’s a 12.3-inch TFT gauge cluster with selectable display modes. The 2023 model will reportedly start around $40,000 when it reaches showrooms this spring.
Polestar
Polestar 2
The Swedish-designed EV starred in a 2022 Polestar Super Bowl ad, the brand’s first. Polestar expands its lineup to include the 231hp Single Motor model, which brings the starting price down to $47,200 and the EPA range rating up to 270 miles. Dual Motor models get an over-the-air bump to 476hp.
Porsche
Porsche Family
More of a Top Gun: Maverick teaser than a car ad, the 2022 Porsche Super Bowl ad didn’t focus on one vehicle but several, perhaps to show off its wide range of high-performing powertrains. Discerning eyes will spot the electrified Mission R Concept and Taycan Turbo S, the hybridized 918 Spyder supercar, the naturally aspirated flat-six-powered 718 Cayman GT4 RS, and a horde of 911s, including the first gen as well as recent examples of the Targa 4, GT3 Cup, and Turbo S.
Toyota
Toyota Tundra
The Tundra starred in several 2022 Toyota Super Bowl commercials this year. Available for $37,645, the newly redesigned Tundra offers a choice between a gas-only twin-turbo V6 (making 348hp or 389hp, depending on the trim level) and a hybridized version of that engine that Toyota calls i-Force Max. The latter produces 437hp and 583 lb.-ft. of torque.
